CAMPAIGN NAME:
Not Easy

BRAND / COMPANY: 
IBM

CHALLENGE

IBM Watson has been pushing the boundaries of artificial intelligence for years. But usually it's used by big companies to gain business insights from big data. That's a boring story for a mass consumer audience.

SOLUTION

Challenging Watson with a more exciting task that helps anyone understand Watson's capabilities: writing a hit single with Grammy-winning producer Alex Da Kid. Watson analyzed over 26,000 songs to spot trends in lyrics and tempo, and read millions of lines of text in the news, online, and on social media. And Alex used Watson's musical and cultural insights to write a song likely to resonate with a wide audience: "Not Easy", featuring X Ambassadors, Whiz Kalifa, and Elle King.


RESULTS

results.jpg