CAMPAIGN NAME: 
Lifeline

BRAND / COMPANY: 
Qualcomm

CHALLENGE

Qualcomm’s Snapdragon mobile processors power millions of the world’s most famous phones and features, but most people don’t know it.


SOLUTION

A product demo disguised as a thriller, created and casted for maximum appeal among Qualcomm’s most important audience: tech nerds in China and America.


RESULTS

Lifeline earned 100 million views worldwide, lifting Snapdragon Brand Awareness by +9% and Overall Brand Consideration by +11%.

 

CASE STUDY

 

Inside Lifeline

 

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