CAMPAIGN NAME: 
The Hashtag 500

BRAND / COMPANY: 
NASCAR

CHALLENGE

NASCAR has millions of passionate fans, but interest in the sport is declining.


SOLUTION

At The Daytona 500, the Super Bowl of motor sports, we let fans everywhere experience the thrill of racing, straight from their phones. From the green flag to the checkered flag to tires, helmets, and metal freshly bent in a crash, we let fans race on Twitter to win drivers’ real gear in real time.


RESULTS

The Hashtag 500 resulted in a three-fold increase in social conversation compared to last year’s Daytona 500. It generated over 100,000 tweets, with each Twitter race gaining 10,000+ engagements.