CAMPAIGN NAME:
Better Ads for Better Coffee

BRAND / COMPANY: 
Nespresso

CHALLENGE

The last time a banner offered something innovative was in 1994. It was also the first banner ad. And since Nespresso has a limited retail footprint, we needed to do something innovative with our banner ad: let users experience the machine for themselves.

IDEA

We partnered with the Wall Street Journal app to create an AR experience built into a banner. Users could interact with a 3D model, then click to use augmented realityand place the coffee machine wherever they were. A CTA and sales offer then brought users to our online store.

NespressoMock2.png


RESULTS

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