The world's first Cognitive Photo Booth.

Can a machine know people better than they know themselves? The Cognitive Photo Booth – a key attraction at the AI-inspired Art with Watson portrait exhibition – showed how Watson can reveal the person within.

Thousands of gallery guests queued up to chat with Watson, who then analyzed their answers to his questions, using his Speech to Text and Tone Analyzer APIs. Each guest’s personality profile was then presented as a custom, poster-sized portrait, in the form of a data visualization, printed in minutes.


For the first time ever, the public
spoke with Watson.


Watson analyzed user's personalities based on
a series of questions.


Then Watson created a custom portrait
based on five personality traits.